Christopher Pappas, the owner and founder of eLearning Industry, explained, "It's important that the customer's voice is heard in this marketplace - not least to help continue to re-shape the future of the LMS software experience. We're inviting the world's LMS users to visit our website and submit a review of the LMS software they use.

"After all of the reviews have been evaluated, eLearning Industry will publish on an ongoing, updated basis, user-driven lists featuring the 'Top LMS Software' a number of categories. These include the top twenty best value for money LMSs; the top twenty best customer experience LMSs; and the top twenty best user experience LMSs," he said. "Our aim is to create the most reliable community-driven list of the top twenty LMSs on an ongoing basis."

According to eLearning Industry, the evaluation framework is based upon two key aspects of every LMS: customer experience (CX) and user experience (UX). This means that the analysis of customers' and users' reviews of their LMS includes key CX and UX metrics, such as

• customer satisfaction (CSAT)
• customer effort score (CES)
• customer expectations
• perceived usability satisfaction (SUS)
• perceived usefulness
• loyalty (NPS)

"The eLearning Industry Review Framework takes a holistic approach and requires input from key stakeholders, such as users who directly interact with LMS, decision-makers who want to evaluate, select, and re-evaluate an LMS platform, as well as LMS vendors," commented Christopher Pappas.

Currently, following an enthusiastic response from LMS customers and users, eLearning Industry has been able to gather representative samples of reviews of - and, thus, include in its research - over 250 of the most popular of the world's 1,300 or so LMSs.

"We believe that this is a significant sample of the world's most used and, perhaps, best-loved LMSs," Christopher added. "Obviously, as more LMS customers and users provide reviews of their LMS, we'll be able to expand the growing amount of LMS-related data that we have, making the lists we publish even more authoritative."

The results of this research are being used in several ways.