Alex Stewart, who is leading the training initiative at Sponge, said, "Our clients consistently seek the most creative, effective, and impactful solutions, and we're upskilling our team through collaboration with industry leading researchers and practitioners to ensure we keep that promise."

Paul has presented Channel 4's BAFTA nominated series "The Secret Life of Four-Year Olds" and is particularly interested in addressing neuromyths and the neural processes by which learning engages people.

"The team at Sponge have really impressed me with their enthusiasm and the thoughtful consideration they give to learning efficacy. I'm looking forward to working with them all," said Paul.

"As a group, we aim to re-energise learning by bringing science and creativity together," Alex added. "We're delighted to be working with Paul to integrate learning science into the core of our practice and invigorate our design culture".