The arrangement will digitally enable high performance across 21 African countries through THRIVE LXP and will bring the THRIVE palette to the fore across LRMG's markets. THRIVE’s revolutionary learning experience platform fully supports LRMG's mission "to ignite a growth movement of economic success and human development on the African continent."

LRMG has already built an impressive footprint across Africa, covering markets from Algeria to Zimbabwe. Now, an increasing number of African organisations will be able to boost engagement, connect their teams, and transform their learners' behaviours with THRIVE LXP, joining the likes of Sysco, Huel, Lotus Cars, and Compare the Market.

Irwin van Stavel, Managing Director at LRMG, said, "Our team is truly excited to partner with THRIVE’s to extend our fast-growing footprint into Africa by igniting organisations to provide their people with engaging, collaborative, and personalised AI-driven learning experiences.

We believe that the THRIVE LXP is uniquely designed and priced to help African organisations to enable a fit-for-purpose learning culture, while delivering on their traditional learning compliance and reporting requirements."

Lucy Cartlidge, Content and Partner Relationship Director at THRIVE, commented, "We're over the moon to welcome our newest partner to the THRIVE TRIBE. With an impressive footprint in the learning industry, they're perfect to guide THRIVE LXP into a new market and help us expand further around the globe."