Guy’s leadership in promoting international trade, alongside 400 other influential business leaders, supports the Department for Business and Trade's efforts. GuyKat, known for eLearning services, generates over 70% of its revenue internationally.

The Midlands Export Champion Community is a vital pillar in supporting the Department for Business and Trade (DBT). This programme encourages international trade within UK businesses, inspiring and guiding them towards global expansion. The community also aims to achieve the Secretary of State's ambition of delivering £1 trillion in exports by 2030.

At the forefront of this initiative stands GuyKat, a multi-award-winning eLearning agency, with its EMEA headquarters in Birmingham, UK, and its American headquarters in Tampa, FL. With over 15 years of experience in the field of learning technology, GuyKat specialises in helping companies share knowledge at scale through platform configuration and content creation services. Their training programs reach over 50 countries across five continents. Notably, their outstanding contributions were recognised with the prestigious Queen's Award for Enterprise: International Trade in 2021.

In the upcoming year, GuyKat is poised to play an active role in various DBT events, aiming to champion the benefits of international trade and extend support to fellow UK businesses embarking on their growth journey.