Authored by David Wentworth, Principal Learning Analyst at Brandon Hall Group, the report is based on Brandon Hall Group’s Content Outsourcing Study, which surveyed 206 companies of all sizes, representing approximately thirty industries from organisations around the globe. It explores the current content outsourcing landscape and identifies the primary factors that drive eLearning outsourcing, the nature of outsourcing, and the benefits gained.

The report, available for free download, primarily highlights the fact that the buyer-provider relationship has matured from being just a purchase and walk-away thing. It points out that 77% of companies leverage at least some outsourcing for content development and that developing content is seen as a priority or critical to the business by 68% of companies.

The key highlights include analyses of factors that

• drive content-development outsourcing
• are important in the provider-buyer partnership
• create dissatisfaction with providers and engender reasons for replacing    them.

Commenting on the release of the report, Amit Garg, Co-founder & Director – Custom Learning Solutions of Upside Learning, said, "The eLearning outsourcing landscape has changed a lot in the last decade since we got into the game. eLearning outsourcing, which was originally seen as a cost-saving tactic, has become more strategic for many organisations. We are pleased to support this Brandon Hall Group initiative to help organisations develop more successful outsourcing relationships with their vendors."