Founded by concerned parents, ThirdParent uses robust monitoring software to produce detailed reports of a child's online activity. The audits uncover potentially damaging information that is visible to everyone from a predator to a college recruiter.

According to Pew Research, 95 percent of all teens are online and 81 percent are active on social media. ThirdParent's audits help parents monitor the photos and content posted by or about their child to identify things like cyberbullying, slander, predator risk, and other inappropriate content that could be dangerous or cause a negative online reputation.

"As a father of three, I know the Internet is an indispensable part of our kids' lives, but if used incorrectly, they could be put in danger, lose a scholarship, or make another life-changing mistake," said ThirdParent's president and CEO, Gary Zell. "Our services help parents make sure their kids aren't sharing too much and have a positive online reputation."

Services include three levels of comprehensive audits, including a one-time audit, an audit plus monthly notifications of any potentially damaging activity, and a complete audit every six months combined with monthly notifications. If any dangerous or negative information is discovered, it is reported back to parents through an encrypted file to ensure privacy.

ThirdParent will work with families to remove damaging content and restore a positive online reputation. The company also provides online resources to help parents stay current with new social networks and emerging trends, empowering them to make educated decisions about their child's Internet use.