Barcelona (E), September 2013 - On 03 October 2013, the third workshop for a special industrial sector will take place. The impact of digital technologies on the development and evolution of the tourism and hospitality industry has been widely acknowledged as one of the main transformations in the last decade. Nevertheless, there has been limited focus on the part of the academic community in studying and evaluating the role new media technologies play as educational tools in the tourism and hospitality field.