These enhancements, when combined with Pearson's unparalleled collection of high-quality proprietary intellectual property assets, further strengthen the Company's position as a digital-first learning company focused on delivering an unmatched experience for consumers across their lifetime of learning.

Andy Bird, Pearson's Chief Executive, said, "AI has played an important role across our product portfolio for many years. As generative AI develops, we expect it to create significant positive opportunities for Pearson due to our unrivalled depth of content and data.

Learners and educators place enormous trust in us, so we have a responsibility to be thoughtful and considered in how we use this technology, whilst continuing to move at pace to enhance our products."

Pearson has adopted an AI strategy that will embed this technology across key products throughout the portfolio in a way that enhances the teaching and learning experience.

With several projects well underway, Pearson is actively focused on the significant opportunities across the company, especially those using its trusted, proprietary, learning content.

The company has been working to embed generative AI across a number of key products:

• Workforce Skills uses large language models to develop proprietary predictive algorithms that assess trends in demand for skills and occupations globally and recommend career and learning pathways for consumers, enterprises, and governments.
• In Mastering and MyLab, generative AI tools specifically designed to support higher education faculty are under development for back to school this fall. Additional student features are under development that use proprietary Pearson content to answer questions and guide users through their problem areas. These personalised features will operate in a secure environment, so users can trust that their data is protected and their learning outcomes are improved.

Pearson was founded as a construction business in the 1840s, but switched to publishing in the 1920s. It is currently one of the largest education companies and was once the largest book publisher in the world.