bet365 is using the Diffusion solution to stream real-time odds over the Internet for a new financial fixed-odds online-betting product. Due to the volatility of the price on the underlying financial instruments, bet365 needed a solution that would ensure the end user always had the latest odds.

"It was essential that we could support the launch of our new fixed-odds online financial betting service with a real-time communications infrastructure that would give our customers immediate access to the latest pricing. Having looked at a range of different options, it was clear that only Push Technology's specialist Diffusion Web 2.0 solution could provide us with the performance and technology leadership we demanded", comments Martin Davies, bet365's Chief Technology Officer.

Diffusion 2.0 is an innovative Web 2.0 push engine that helps organisations with demanding real-time two-way communications requirements - such as online gaming companies, financial institutions, spread betting firms, travel agents, and newsfeed providers - to stream volatile data efficiently over the Internet to any net-connected device. Using Diffusion 2.0 improves the customer's user experience by providing real-time, compelling data in a format that requires no browser add-ins or specialist client implementation.