He came to Giunti Labs from the global design software developer Autodesk, where he was EMEA channel development director. Before that JJ had occupied senior management roles for Thomson NETg and has been a trainer himself.

JJ, who holds an MBA from the New York Institute of Technology, said: "More than ever, organizations need to -˜run efficiently' and invest their money based on strong, low-risk returns. Giunti Labs creates great value for those companies that need to develop, manage, and publish large amounts of content."

Andrea Gentili, Giunti Labs' Chief Sales and Marketing Officer, comments: "We're delighted that our UK-based team is being strengthened by JJ. At present, we're seeing all aspects of performance support, rather than specific 'learning' activities, becoming increasingly important to our clients. Giunti Labs' new solution offerings - ably promoted by JJ and his team in the UK - reflect this trend and aim to help our customers achieve their business goals more effectively."