Maven Releases a New White Paper
London (UK), February 2012 - Maven, a change-management specialist, has announced the release of their new white paper "Implementing the Vision of Transformational Change", authored by Melanie Franklin.
"A great deal is written about the need for a vision of change that will inspire everyone in your organisation to transform how they work and achieve the organisation's strategic objectives", says Melanie Franklin, CEO of Maven. "Motivation comes from this exciting vision of the future, but motivation and positive feelings about the changes your organisation needs to make are not enough", she continues.
Transformational change is disruptive, impacting every area of the organisation, and if there is no framework for guiding the changes, then at best they will fail to embed, and at worst your organisation has taken resources away from the "day job" but realised no benefits from this effort.
To find out how to apply Melanie Franklin's generic four-step model to your organisational change project, check out the full white paper "Implementing the Vision of Transformational Change".
Download the white paper here
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