With the new online training platform, Subaru has initiated a consequent general change in its training system in which eLearning plays an important role. Online training modules and classroom training are combined in Springer Transport Media's blended learning concept, providing the obvious advantage that the training is divided into clearly demarcated components.


Online training is used to impart in-depth product knowledge and to explain to vendors the added value clients derive from the new vehicles. The classroom training focuses participants' attention on the various aspects of the client's driving experience and the development of persuasive marketing techniques. Furthermore, vendors have the possibility to refresh their product knowledge at any time.

The overall training platform engenders a feeling of enthusiasm toward the products, but the primary function is to provide vendors with in-depth product knowledge of technical functions and car details, to clarify various vehicle configuration possibilities, to define pricing policies and latitude, to point out the competitive environment, and to amalgamate all of these knowledge areas into a form that can be used as sales arguments.


A further aim of the platform is to consolidate vendors' identification with the Subaru brand, its achievements, and its history. Contents such as positive consumer-test and TV reports and press conferences are used to affect the relationship with the vendor in a positive way. The wide range of information is rounded off by selected branch information from Autohaus and Autohaus Online.

Springer Transport Media is a part of Springer Science + Business Media and is one of Germany's leading publishing companies for logistics and transport, passenger transportation, and the automotive business.