Ron Rosenhead, chief executive at Project Agency, comments, "Running training events is often a dumping ground for people's frustrations - but many of those frustrations have a basis in fact. Such a strong response to our survey suggests that the issue of ineffective or even absent project sponsors is widespread and is having serious consequences for UK plc."

"All projects need a sponsor - someone who gives senior executive support to the project manager and project", he explains. "This person commissions others to undertake the project; briefs the project manager about the project, its history, and any 'political issues' surrounding it; works out the level of accountability and responsibility the project manager will have; signs off the business case and other project management documents; and actively reviews the project with the project manager at agreed dates, ensuring it's 'on track'."



"Those who come on our project management courses - including over 14,000 people who've attended our 'Perfect Project' course - tell us repeatedly that the vital role of the sponsor is often missing."

Rosenhead, who has amassed many years of experience as a project manager, trainer, and commentator on all aspects of project management, believes that sponsorship is an active process and one of the keys to project success.

"Without active participation by senior managers, projects can be given an impossible delivery date, and project managers don't receive the authority they need to ensure the project succeeds", he says.

"Sponsors need to be trained and developed to ensure that the sponsor role is carried out effectively", he continues. "This is not so much a criticism of the UK's senior managers, but rather a plea for them to take their sponsorship role seriously, including attending formal training events."

"The key message is that senior managers must realise that if a project is to be delivered, they need to be more involved", Rosenhead says. "Of course, we're happy to help both project managers and sponsors to ensure that their projects proceed smoothly - and successfully."