New Capital

$33 Million to Expand the Personalization of Education

New York, NY (USA), October 2011 - Educational-technology innovator Knewton has announced the completion of a $33 million round of funding led by Founders Fund and Pearson. Returning investors include Accel Partners, Bessemer Venture Partners, and FirstMark Capital.




Knewton's new financing will accelerate expansion of the company's award-winning Adaptive Learning Platform™, which transforms third-party educational content by personalizing it to each individual student. Knewton's technology can dynamically remix any publisher's or school's educational materials to match each student's strengths, weaknesses, and unique learning style.

Optimizing the intersection between personal proficiencies and course requirements, the platform tailors material to each student's concept-level needs in real time, delivering the most relevant content in the most effective medium. Ultimately, the Adaptive Learning Platform™ maximizes student learning and retention, supercharging homework so that teachers see better-prepared students in class.

"Knewton is poised to become a global lynchpin in online education and, more importantly, to improve education for everyone-, says Luke Nosek, Managing Partner of Founders Fund. "We couldn't be more excited about our investment."

In the past year, Knewton was selected as a Technology Pioneer by the World Economic Forum in Davos, Switzerland. Knewton also launched two first-year college math courses - College Mathematics and College Algebra - plus a self-paced Math Readiness for College™ course. To date, Knewton has partnered with some of the largest educational institutions in the United States, including Arizona State University (ASU), Penn State University (PSU), the University of Nevada, Las Vegas (UNLV), Mount St. Mary's University, Washington State University (WSU), and Education Management Corporation (EDMC).

With this new capital, Knewton will bring its product to grades K-12 and partner with leading education publishers, universities, and school districts. The company will continue to hire aggressively, doubling its current team of seventy employees over the next 18-24 months, with a focus on software engineers and data scientists. In addition, Knewton will launch its open platform, which will make its adaptive learning technology available to any third party.

"There's a revolution brewing in education-" comments Jose Ferreira, the company's founder and CEO. "Between increased broadband and the rise of tablet computing, many more students are accessing their homework and even their classes online. In doing so, they are producing unfathomable quantities of data. As the world leader in adaptive learning, Knewton can capture this data to give students a unique lifetime-learning profile that dramatically improves their educational experience."