As a forum, IFWE includes open discussions, a voicing of ideas, and a number of presentations involving conversations that include audience participation. It is designed to tap into the resources of the attendees as well as other experts in their profession.

IFWE is an opportunity to share ideas, learn about eLearning programs and products, discuss issues, and gain a better understanding of being a successful leader. It also provides attendees with a wonderful opportunity to establish new relationships and contacts, find a mentor or become a mentor, and visit with old friends involved in eLearning. The format of the event allows attendees to learn about relevant topics from many different points of view.