The bespoke app combines technical product training from the client with "just-in-time" skills videos from Video Arts. It was designed to provide the field-sales teams at the telecoms group with learning at the point of need as well as access to information on new products and network offerings. All usage activity can be tracked, and a feedback function allows users to interact with the HR team.

"We are delighted to win this prestigious award for mobile learning. It’s a testimony to the expertise and dedication of our bespoke team. This project is a living example of how we can incorporate our best-of-breed learning content to create a tailored solution that’s accessible anytime and anywhere", said Martin Addison, CEO of Video Arts.

Since it was founded in 1972, Video Arts has won over 200 awards for its learning content.

Established in 2007, the International eLearning Association is a community of eLearning professionals and researchers who are dedicated to advancing the knowledge and practice of eLearning in the classroom and the workplace. One of its goals is to promote excellence in the use of eLearning and mLearning.

The International eLearning Awards are given each year for the best work in eLearning, mobile learning, and blended learning in two divisions: academic and business. All entries are evaluated by the IELA Awards Committee, whose members look for attributes such as educational soundness and effectiveness, usability, and overall significance.