The magazine's editorial teams worked closely with KnowledgeView's consultants to improve the "Publish live Newsroom" user experience and make it social-media friendly like never before. Since the implementation of the new features to the multi-publishing operation, they are now able to effectively reach their audience on all the digital platforms and social media from its Newsroom. The same article can be published with its pictures or videos to different platforms on the go with great ease from the same article window. This includes publishing to iPads and mobile apps, to social networks, and to YouTube.


Linking Social Media Publishing to Web and Mobile


Taking into account that one of the main purposes of social media posts is to increase website or Web-mobile visits, KnowledgeView was asked to make each item published to the website available in a shortened URL that can be seamlessly posted on the magazine's twitter account or Facebook page. This not only considerably eases the publishing process but makes one publishing platform support the other.


"The synergy between KnowledgeView's consulting team and our clients' social media experts helped create an environment where social media are optimized and integrated seamlessly at the heart of their newsroom operation. We perceive social media as main platforms for magazines to maximize reach and revenues. Deploying special features with a minimal number of clicks to connect the newsroom to the social media platforms will give them quick and efficient access to those gateways," said Ali Al Assam, CEO, KnowledgeView Ltd.


KnowledgeView Ltd is a UK-based company with headquarters in London and MENA regional office in Beirut.