"Expanding into the Research and Development Park at Florida Atlantic University will enable us to tap into the brightest talent in the South Florida area," Thill said. "Florida has a large number of respected higher-education institutions whose educators and students are essential to our success."

Thill, who is Chief Executive Officer of Neurogenesis Learning System, has over thirty years in the higher-education field. He is a noted author of four top-selling college textbooks, including Excellence in Business Communication and Business Communication Essentials, all published by Pearson Education. Over three million students, in over thirty countries have studied from his books. In 2010, Thill was awarded a citation by the Governor of the Commonwealth of Massachusetts, Deval L. Patrick, for his dedicated service to education.

He is joined in the company by Courtland L. Bovee, Chairman of the Board, a noted communications consultant and educator with over 35 years of experience. Bovee is also an author of numerous leading college-level textbooks, including Business Communication Today and Business in Action. He was a college professor for over 23 years. In 2011, Bovee was honored by the Boston Red Sox for his outstanding contributions to education.

Serving as Vice-President of Logistics is Angel V. Thill, who brings extensive experience in the ESL market. Rounding out the top officers is Scott Marinoff, Director of Product Development. Marinoff has over 25 years experience in finance and product development.

Neurogenesis Learning System is developing a unique product to accompany high school and college textbooks. The system enables students to learn the way that's right for them based upon their results of a pre-assessment test of learning styles.

Bovee says, "This individually tailored, personalized approach to learning allows students to not only be told what to learn in a chapter of a book, but to actually be taken step by step through a process that enables them to achieve their learning goals. The system will blend seamlessly with the new technologies that are driving the ed-tech revolution, including online learning, mobile devices, e-textbooks, and learning-management systems."

This learning system is being developed by Bovee and Thill using their combined 65 years of experience in the field of educating students. The system will incorporate an array of digital tools to customize the learning experience to an individual student's needs, including voice technologies, cognitive modeling, gamification, and learning analytics, all in a web-based learning environment. They are being joined by leading specialists in the fields of learning, memory, education, instructional design, and technology.