As reported in January, sales and revenues have exceeded performance with key client wins and flagship projects with some of the world's leading brands and professional-development bodies (including MediaCom, Diageo, Coca Cola, M&S, British Airways, and The Chartered Institute of Marketing) driving success.

Following this, the award-winning agency has announced a new strategic agenda that will meet the needs of what Brightwave sees as the two key audiences for its growing business. Firstly, learning and development, which continues to change at a rapid pace; secondly, business leaders who are tuned into the commercial imperative of unlocking individual performance to achieve greater organisational success.

To drive its focus on creative and innovative performance support, investment is to be made in Brightwave's talent, with the announcement of new key roles for 2015. The organisation is seeking to grow its current workforce by at least 15% before the end of the year. New hires will be made across the company to support the expansion plans of the business, attracting different types of skills and experience from both inside and outside the industry to support Brightwave's differentiated market offering.

Caroline Walmsley, CEO, said, "Brightwave has always held a unique position in the market, and our brand has been built on our values of quality, innovation, and creativity. The year 2015 sees investment in a three-year plan of strategic activity that will see Brightwave embark on its most ambitious business development plans in its fifteen-year history. The entire Brightwave team is enthused about our next chapter and building a learning agency that looks different than any other."