Dr Kusche had previously been in the senior management team of the freenet Group in Hamburg, with responsibility for sales and marketing. As Publishing Director of the Jahreszeiten publishing house, he was primarily responsible for the successful transition to digital distribution, as well as the launch and expansion of the company’s New Business area. As Managing Director at the Mediafactor digital agency, he developed digital-revenue models early on for a variety of customers. Dr Kusche has also gained international experience in Lisbon and New York.

Christian Wachter welcomed his new colleague, saying, "With his innovative ways of thinking and openness, Silvio Kusche fits perfectly into our dynamic, international team. I am looking forward to working with him."

Dr Kusche will be responsible for the areas of New Business and Innovation, Content and Creation, and Marketing. By assigning him these areas, IMC AG is taking the next step to strengthening its ambitious national and international strategy for growth. The full-service provider for eLearning has 250 employees working in three locations in Germany, as well as in London, Zurich, Graz, Melbourne, Auckland, Sibiu, Scottsdale, and Singapore.