Huthwaite was previously Chief Executive at BlackCurve, a venture-backed pricing technology business. This followed previous roles as Chief Revenue Officer at Innoware, leading their Learning Management System (LMS) product portfolio, and Management Consultant at Accenture, delivering business transformation to FTSE 100 companies. He brings a wealth of experience in transforming early-stage businesses.

Philip is known for providing a blend of strategic leadership and hands-on expertise across sales, marketing, and product development. His appointment comes at a pivotal time for 5app, as the company accelerates its product offering and market presence, with a mission to become the number one home for business learning, knowledge, and communications.

Huthwaite commented, "I am hugely excited to join 5app to drive their next phase of growth, particularly at a pivotal moment in their history. The team has built a truly elegant learning platform, delivering market-leading value to an already stellar roster of customers, and we're just getting started. The product roadmap is going to be a game changer in this space."

Michael Prager, Chairman of the Board at 5app, said, "The Board is delighted to get a CEO of Philip's calibre to lead 5app's exciting growth plans. We're all enthusiastically looking forward to working with him on this journey."