leadership development

Mindtools Unveils Brand Refresh and new M: Suite

London (UK), December 2024 - Mindtools, a global provider of leadership and management development solutions, is launching its refreshed brand and introducing M: Suite, a comprehensive and interconnected portfolio of innovative learning products and services that meet a breadth of skills development needs in the leadership and management space.

Mindtools has been the trusted partner of managers, leaders, and learning and development professionals for nearly 30 years. Today, it serves over 200 organizations, impacting 24 million people across 160 countries. The new M: Suite is designed to meet the rapidly evolving needs of leaders and managers in a modern business context by providing them with cutting-edge tools and resources that enable capability diagnosis, adaptive learning, on-going support, tailored strategies, digital coaching and custom solutions. 

Shabnam Shahani, CEO of Mindtools, commented on this pivotal milestone: “Leadership today is more demanding than ever. We’ve redesigned our brand to reflect our promise of empowering organizations and individuals with the practical skills that enable leaders to thrive in a modern workplace whether adapting to hybrid and remote work, rapid digital transformation, rising commercial pressures or meeting the need for increased sustainability and social responsibility. With M: Suite, we’ve pivoted from a content-led approach to becoming a solutions and services provider in leadership and management skills development”.

Introducing M: Suite: leading the way in leadership development  

M: Suite is a portfolio of data-informed, personalized products and consultancy services designed to support managers’ growth at every stage in their career and learning journey. Integrating cutting-edge technology and real-time insights, M: Suite empowers managers and leaders with everything they need to transition from individual contributors and grow in their leadership roles, through assessments, practical tools and AI-powered resources that keep development accessible, engaging and impactful.  

Mindtools’ brand evolution and M: Suite’s development is driven by extensive market research, including findings from a collaboration with YouGov. This revealed that over half of new managers report feeling under-supported in building essential people skills. Additionally, 64% of managers, especially newer ones, consider leaving their roles if growth opportunities are lacking. Mindtools aims to bridge this gap, offering development pathways that adapt to individual needs and bring practical learning into managers’ daily experiences.   

Angela Sam, Director of Marketing and Brand at Mindtools, added: “This reinvigorated brand and M: Suite launch represent our vision of creating a global network of leaders prepared for the now and the next. We’re making it easier for managers and learning professionals alike to access solutions that are insightful and cater to their needs. We believe that every leader should be equipped with the tools to grow, innovate, and inspire - and we’re here to make that vision a reality.” 

With a renewed commitment to supporting resilient, empathetic and future-ready leaders, Mindtools’ brand refresh underscores its evidence-based, practical and forward-thinking approach. This new chapter highlights the company’s dedication to dynamic, human-led, technology-enabled management and leadership development that makes growth not only attainable but enduring.