AIMY acts as an active partner, not just a reactive tool. Unlike traditional generative AI, AIMY leverages established coaching frameworks to guide purposeful conversations and adapts its voice, personality and approach to meet individual preferences.

AIMY is powered by Microsoft Azure, using Azure AI Foundry to deliver coaching experiences with secure, GDPR-compliant data protection.

"We are entering a new era of professional empowerment - the people era, where every employee can have their own coach and access personalised learning and development resources," said Matti Niebelschütz, CEO of CoachHub. "AIMY is about breaking barriers and democratising professional growth at a global scale. By aligning coaching with core values and strategic objectives, this innovation helps individuals unlock their potential while enabling organisations to retain and cultivate extraordinary talent and achieve lasting success."

"CoachHub’s AI Coach AIMY fills a critical gap in the professional development landscape, providing organisations with a personalised, intelligent solution to address a growing skills shortage and rapid technological transformation," said Jason Graefe, Corporate Vice President, ISV and Digital Natives at Microsoft. "By building on Microsoft Azure’s scalable, secure, and compliant infrastructure, AIMY’s coaching experiences enable companies to maintain a competitive edge in an increasingly dynamic global marketplace."