The growth includes an expanded on-site team based in Dubai Internet City, local hosting within the UAE and a rising number of enterprise customers operating highly distributed frontline workforces. The shift reflects changing expectations in the region, as organisations look beyond traditional learning management systems towards platforms that connect learning, knowledge, skills, communications and performance in one unified experience.

With further expansion planned to meet growing customer demand, Thrive continues to invest in its UAE presence, with customer-facing roles available across Account Director and Customer Success functions.

Supporting global frontline operations

Thrive brings learning, communications and skills together in a single platform, giving frontline teams clarity in the moments that matter most. Rather than simply receiving information, employees are supported with clear guidance on what to do and when, helping drive confidence, consistency and performance across every shift.

Local hosting, language support and enterprise integrations

To meet regional regulatory and operational requirements, Thrive offers local hosting within the UAE, ensuring alignment with data regulations while delivering enterprise-grade performance, resilience and security.

AI-powered migration

For organisations looking to replace legacy platforms entirely, Thrive has also addressed one of the most persistent barriers to digital transformation with the introduction of Kiki Switch, a free AI-powered migration tool designed to simplify and accelerate platform change.