London (UK), April 2008 - eLearning specialists Course-Source have appointed Paul Higgins to the new role of Director of Sales and Marketing. The role has been created toward the goals of growing the business by thirty percent over the next year, unifying sales activities, and supporting a young sales team pushing into new sectors. These include the recruitment and finance industries, media, publishing, transport, and the education sectors. Another task is enhancing the current high visibility within the health and local government sectors.
Higgins has been involved in the education and training industry for the last ten years and has experience across all areas of eLearning including consultancy, implementation, and informal, blended, and social learning. He has particular expertise in driving new products to market and has worked previously with Wimba UK, Blackboard Inc., and Serco Group Plc.
The new Director of Sales and Marketing will lead a growing sales team at Course-Source and also head up marketing strategy, working with Marketing Associate Gemma Howell and Course-Source's external marketing resources, The Source Marketing, and Suzanne Evans Communications.
