Learning Light director, David Patterson, explained, "Those wanting the Executive Summary, including the table showing the size of each EU member country’s eLearning industry and the overview of the Chinese eLearning market, can now get this for just £350 plus VAT. This compares with the £1,200 + VAT price for the full report."

The report-purchasing options are

• the Executive Summary: £350 + VAT
• the full report on the UK’s eLearning industry: £550 + VAT
• the full narrative on the eLearning industry in the UK and the rest of Europe: £800 + VAT
• the full report on China, where eLearning is known as “model digital education”: £600 + VAT

"Naturally, we’re continuing to sell the full report," said David, "but we know there are many organisations, especially those in the corporate sector, that want access to the specific parts of the report that relate to their business. This move is tailor made for them to get access to some highly valuable market information.

"Thanks to our previous Industry Reports, there are now comparable figures for this sector from 2007 and 2010 to go with the current figures from 2013, so purchasers can trace industry trends over this period. There are also comparable figures, now, for countries in Europe from 2010 to 2013. And, for the first time, the new report assesses the size and scope of the Chinese market for online learning technologies.

"As such, this series of Learning Light Reports makes essential reading for all eLearning market analysts and commentators, as well as for would-be successful entrepreneurs and operators in this sector."

Setting out the size and state of the online learning technologies markets in twenty European countries, including the UK, this latest in a line of similar reports (first published in 2007) reveals that the UK’s online learning technologies market is now only narrowly the largest national market in Europe.

In addition, this report is the first one to study the Chinese market. This is significant because the Chinese economy is widely thought to be exerting an increasing influence over the world’s economy.

"Our research suggests that China has a large and growing market for learning, as well as available budgets to provide that learning," said David.