Galway (IR), April 2014 - Amongst the challenges facing universities that are discussed by Mike Feerick, Founder and CEO of Alison, commoditization of content is a key issue. As more material is distributed freely online, students are less likely to pay high fees in favour of free, self-paced education on topics that really interest them. Free online learning will force universities to develop new business models and new teaching methods to keep up with these technological innovations.