The Chartered Institute of Marketing (CIM) and the Australian Marketing Institute (AMI) have announced a partnership to support marketers in the UK and Australia. Members of CIM and the AMI will be able to take advantage of a joint membership at a preferential rate, allowing for best practice, training, and resources to be shared.

The partnership is designed to provide a synergistic response to the challenges marketers face, promoting the sharing of ideas and driving innovation. The joint membership will enable AMI members who are also CIM members to benefit from a 15% reduction in CIM training course fees. This will allow members to access over 90 virtual and online training courses, ranging from digital marketing and brand strategy to product management and customer experience.

Each CIM training course will be virtually hosted by a renowned subject matter expert, enabling attendees to immediately apply the latest best marketing practice to their daily activities. Completion of the courses will see AMI and CIM members receive a globally recognised certificate from CIM, which they can use to demonstrate their commitment to Continuing Professional Development (CPD).

Under the new partnership, both memberships will be able to leverage their existing qualifications and experience to work to become a Chartered member of CIM or join AMI's Certified Professional Marketer programme (CPM).

Discussing the joint partnership Chris Daly, CEO of CIM, said, "This new partnership is excellent news for both membership bases. It was clear very early on in our discussions that the AMI shared our passion for upskilling through training and qualifications. The new partnership will enable us to provide access to the very latest training, research, thought leadership, webinars, and best practice - making Australian and British marketers the envy of the world."

Discussing the partnership, Narendra Prasad, Chief Executive Officer, Australian Marketing Institute, said, "This partnership between AMI and CIM is a milestone achievement in the long history of the two Institutes, which came to fruition after two years of fruitful discussions. We exist to progress the careers of our members. This partnership enables us to bring the best there is to upskill our professional marketers and provide recognition at both the national and global levels."