EUBBSI is a pilot project funded by the European Commission's DG for Education and Culture under the Leonardo da Vinci Program. A critical success factor of EUBBSI is the possibility to collaborate and to share people and resources across Europe, since professional education tends to be a fragmented market with local or at best national offerings. In optimal situations, academic institutions involved in professional training have a national focus, which results from the organizational model of national education systems.

Following the philosophy of the Bologna recommendations, programs bring homogeneous and comparable results wherever they are delivered in Europe. The program has been adapted to the characteristics of "business-to-business sales" and provides European accreditation.

The program objectives are to help the participants assess sales competencies and build a personalized learning path, acquire or improve the consultative sales competences required in complex sales environments, master the strategies and tools necessary to achieve sales objectives, and obtain a European certificate as proof of professional skills and competencies in consultative sales.

The trainings combine face-to-face seminars or courses and a library of online modules to fit the time constraints of the targeted population. This program delves into the unique problems of the business-to-business sales context. By assessing markets and customers, participants develop the know-how to formulate and implement successful sales strategies and tools in their own industry.

Among other tools and services, a state-of-the-art learning platform was developed to access the pedagogical content developed by leading business schools and measure performance.