WeVideo for Business provides small businesses a virtual video-production facility in the cloud, enabling editing, collaboration, and sharing across any device – smartphone, tablet, laptop, or personal computer.

Industry research continues to demonstrate the impact online video can have on building awareness, generating site traffic, and influencing purchase decisions. For example, one study revealed that viewers are 85 percent more likely to purchase a product after watching a product video. Another found videos increase consumers' understanding of a product or service by 74 percent.

"Despite its proven value, many small-business marketers have hesitated to embrace online video due to the complexity of traditional desktop video tools or the high cost of outsourcing video production," said Jostein Svendsen, cofounder and CEO of WeVideo. "WeVideo for Business removes the complexity and makes it easy and affordable for marketers to create their own videos in house."

End-to-End Solution

WeVideo for Business integrates new professional tools from best-of-breed providers, including GoAnimate for animation of explainer and how-to videos; Wistia and Vidcaster for video hosting and publishing; Brainshark for presentation videos; music micro-licensing leaders Rumblefish Music for high-quality production audio; and RE:Vision Effects Twixtor ® for stunning slow and fast-motion effects.

"We believe the most authentic and passionate voice for telling a small business' story is its own," said Bjorn Rustberggaard, cofounder and COO, WeVideo. "We are delighted to be able to help small businesses tell their stories with the wide array of tools from the industry's top developers that are now part of the WeVideo platform."

The easy-to-use WeVideo feature set offers

• customizable calls-to-action: clickable links that direct viewers to a business' website
• brand control: easy integration of info cards, logo, and contact information in videos
• anywhere publishing: social-media sites (Youtube, Vimeo, Facebook, Twitter and more) and video-hosting solutions (Wistia and Vidcaster)
• reporting and analysis: admin dashboard displays usage metrics for tracking results
• productivity; auto-save, team collaboration, and media sharing
• full creative control: go beyond template restrictions to customize text, transitions, effects, and audio
• content exchange: easy import and export of video from cloud storage services such as Dropbox, Box, Google Drive, and OneDrive
• adaptive experience: support for novice and experienced users alike through different editing modes.