David Hill commented, "Alistair Morrison has a long association with Echelon, having previously served as a non-executive director of the company. His advice and guidance have proved to be highly valuable to Echelon in the past, and so we are delighted that he is now devoting even more of his unbounded energies and business acumen to further our cause and help us achieve our business goals."

Morrison, who joined Echelon from The Fifth Business - an internal communications and eLearning company working principally in the oil and gas industries - previously ran his own business consultancy company, Strathmore Business Consulting, with clients that included HSBC and Lorien plc. Before that, he was an operational board director at defence and space specialists Vega plc.

Prior to joining Vega, Morrison was founder and managing director of learning-content producer Skillchange Systems - one of the early leaders and innovators in the UK's eLearning market. More recently, he has served as a non-executive director with web development company Netcel, LMS vendor Cobent, and design consultancy Juice.

"I'm delighted to have joined Echelon", Morrison said. "At a time when research is indicating that organisations are more profitable when their employees are fully engaged with their employer's vision and strategy, there has never been a greater need for companies such as Echelon Learning. Our core business is the implementation of communications and learning solutions that motivate and develop staff to deliver their companies' brand and customer service promises."

Morrison will be making his industry contacts and considerable financial and marketing experience available to Echelon Learning as it pursues a strategy of not only expanding its core business of learning and consultancy services but also diversifies into servicing other learning-related markets.