Case Study

Collaborative Authoring at British Telecom

Nottingham (UK), September 2007 - Atlantic Link has just announced the availability of a Case Study titled "Collaborative Authoring at British Telecom: A Rapid e-Learning Solution Decreases Time to Market". This case study, written by Bersin & Associates, focuses on how British Telecom assessed line-of-business requirements and capabilities and implemented a collaborative system for authoring, managing, and deploying learning content from Atlantic Link.



In this case study, you will discover:

  • Business challenges driving end-user demand for simpler, faster ways to produce training
  • The company's approach to the evaluation and selection of an authoring system
  • The impact of a collaborative authoring system on the development and delivery of training

The BT team evaluated sixteen authoring tools, ultimately selecting the one from Atlantic Link, which provided an integrated suite of tools for creating, managing, and tracking e-learning content in a collaborative environment. The report highlights some of the results that BT have already achieved with the Atlantic Link solution, including a two-thirds cost savings.

The study concludes that for BT … the introduction of a collaborative authoring system does not signal the end of working with external vendors. The organization will still rely on vendor expertise to address more advanced and formalized training needs. However, the system is effecting change in when, where, and how eLearning is deployed within the company. With its ease of use and centralized, server-based architecture, the collaborative authoring system is enabling businesses to create their own eLearning more quickly and cost-effectively. It is also increasing eLearning use by engaging new authors and making new applications commercially viable to create.