Cutting Costs

BB&T Bank Gets Instant Pay Back with ForceTen LCMS

Nashua, NH (USA), February 2008 - A year after deploying Eedo ForceTen™, BB&T, America's eleventh largest bank, is reveling in the success of its learning and development programs. Since it began to use Eedo Knowledgeware's learning content management system (LCMS), BB&T has been able to move 55 courses online, employees are finishing their courses sooner, delinquency rates have declined by an average of seventy percent, and the firm has saved a considerable amount of money by moving away from a mainframe system.



"With 29 training centers, 29,000 employees, and more than 1500 branch locations throughout thirteen states, we needed a flexible and scalable system that allowed us to quickly author new content and push it to employees easily and directly", said David VanSchooten, eLearning Manager at BB&T. "For example, a client transfers to a new branch and must be assigned to a new relationship banker. ForceTen allows the bank to train staff on how to transfer that client's data through web-based software."


"Support from Eedo has made our implementation as successful as it is. The quality of ownership of their support team is a key differentiator", added Mr. VanSchooten.


"Our latest research shows that the ability to share and reuse content is among the top ten drivers of the business impact of learning", said Josh Bersin, President of Bersin & Associates, a research and advisory firm focused on enterprise learning and talent management. "Critical factors such as time to market, customer service, and performance proficiency are all tied to efficient and effective content strategies."

Various features of ForceTen are driving BB&T's success. In content creation, BB&T moved from a rigid structure to one that is flexible and scalable. Now content is engaging, timely, and more accessible. The team can import, view, and manipulate any variety of media and graphic content including Flash files. In search and storage, BB&T invested the time to develop a robust taxonomy structure that enables them to search existing content - which is stored in one central repository - easily.

Furthermore, production time has been reduced. BB&T is now able to reuse modules rather than creating new content from scratch. This has significantly reduced the time required to produce content. Another important feature is dissemination. BB&T can quickly author and push the training via their Intranet, regardless of location.

"In the financial sector, the ability to streamline compliance and new product training are key drivers for choosing a best-of-class learning and knowledge system like Eedo ForceTen", said John Hudson, President and CEO at Eedo Knowledgeware. "Likewise, they need a system that will help to keep content current and engaging and also provide them with the tools to manage records easily and accurately. The team at BB&T is truly committed to improving their programs, and Eedo is pleased to be a partner with them in their success."