Dr. Gunter Wessels, Practice General Manager at LiquidSMARTS^SM, explains, "We want to help sales professionals stop wasting their time on expensive sales learning processes that don’t work and take too much time to learn." LiquidSMARTS reinforces their experience by offering free access to their downloadable sales-process methodology.

"Our learning platform allows you consume, digest, and repeat at your speed and within your schedule," shares Jennifer Bravo, LiquidSMARTS Chief Operating Officer. "We offer learning flexibility and speed with multimedia learning options." Their flexible learning platform enables sales professionals to choose the learning medium (podcasts, videos, online reading, etc.) convenient to wherever and whenever they need access – whether it be mobile or in office.

LiquidSMARTS’s primary focus is to help save time by quickly and effectively teaching critical sales soft skills that conventional sales training and processes often don’t address – yet which dramatically impact sales-cycle time. Their digital and SMARTS offering portfolio includes

• DealSMARTS℠ – a downloadable forever free license sales process and learning guide
• CustomSMARTS℠ – consulting/advisory services related to business development, skill development, and revenue growth
• OnTheGoSMARTS℠- on-demand online courses and blog
• PromoteSMARTS℠- marketing advisory and training related to client’s product line dealing with how to go to market and increase their sales volume.
• AssessMySMARTS℠ – as a partner with TTI Success Insights, on-demand downloadable self-assessments to include coaching support and the ability to customize each report to target executives, management and sales.

"Businesses realize they can no longer afford to waste precious customer-facing time. Conventional classroom sales training is not delivering enough value. The shift to micro learning is here to stay." Dr. Wessels consistently reinforces, "The only thing we can’t make more of is time, so sell well."

LiquidSMARTS enables sales and marketing professionals and teams to quickly identify and close soft-skill gaps that directly align performance goals. Services range from online on-demand self-directed multimedia micro-learning options to customized progressive virtual 1:1 and team coaching.

The LiquidSMARTS approach disrupts conventional sales methodology focus and training approaches by quickly and effectively targeting individualized and team soft-skill development. Their commitment holds strong in this belief, reinforced by providing a free sales methodology via royalty-free downloads. They reinforce the concept that true learning value lies in discovering what you need, and accessing it when you need it – and the ability to quickly apply your new skills.

The sales tools and insight can be applied to any organization that utilizes marketing and sales to increase revenue and quickly correct performance deficiencies – accessibly. Most learning content is presented in short-form, micro-learning modules featuring video or audio content types to make it easily consumable for on-the-go professionals.

All LiquidSMARTS’s learning content is designed to capture learners’ attention quickly and keep it for the short period it lasts, leveraging accelerated micro-learning methods. "It’s important that learners can acquire more knowledge and information quickly, saving time," explains Dr. Gunter Wessels. "My learners want information – and they want it fast."

The LiquidSMARTS team is helping to change the way sales and marketing teams learn, and to accelerate the application of their new skills to impact business development and revenue growth.