In its latest report, Juniper Research has revised upwards the adoption of devices in the two key segments of consumer electronics "multimedia and entertainment” and “multi-functional devices." Revisions such as these are common in the early years of a new technology category and reflect the latest announcements from vendors across the sector.

Wearables set to become a crowded marketplace

Juniper’s latest report, Smart Wearable Devices: Fitness, Healthcare, Entertainment & Enterprise: 2013-2018, contends that the market attractiveness of wearable technology has led to the emergence of a host of players competing against each other, and competition is expected to intensify. "It is worth observing that this change in adoption levels can also be attributable to heightened consumer awareness of wearable technology and a better visibility of product adoption, especially in the smart-watch segment", added report author Nitin Bhas.

The report anticipates that over time, several changes will occur in the smart-wearable-device market, partly as a result of developments in the app model and partly due to the increasing use of embedded cellular connectivity within devices. Subscription revenues will be possible for certain sectors within the market.

Companies such as Fitbit and FiLIP are seeking to develop recurring revenues through premium services - facilitated via the smart wearable device or through commission for a service rendered by virtue of the device.

For example, FiLIP is an FCC-approved app-based communication watch for children that combines GPS, Wi-Fi, and cellular capabilities to keep parents and kids connected via two-way voice calling, messaging, and location functionalities. The company’s service model is expected to include an up-front device price and an ongoing monthly plan.

Other key findings include the fact that vendors need to address key hurdles and critical issues from a social and technological perspective to achieve mass adoption. Also, significant opportunities will arise for app developers across the health, fitness, sports, and communication segments.