This new academic content was developed to enhance students' mastery of subject areas through a seamless and meaningful integration of technology and content. The Phoenix Lecture Series exposes University of Phoenix students to the theories that will shape and define the world in which they work and live.

The lectures utilize digital info-graphics, blending high-level content and imagery into explanative narratives that represent complex premises, evoke critical thinking, and address social issues. One of the most impactful techniques is the use of a specialized high-definition video projection system that presents Mr. Negroponte as a holograph-like image projected onto a stage in front of a live audience.

"Due to the size of our student population, the University of Phoenix has a tremendous responsibility to educate students not only in relevant subject matter, but in a manner that truly prepares them to succeed", says Dr. Bill Pepicello, president of the University. "We want to provide our students with an education that readies them for the 21st-century workforce, and our teaching methods and academic content must reflect this new world: the convergence of work, social life, and entertainment, as well as an anticipation for what's next."

All University of Phoenix students will have access to a complete version of The Phoenix Lecture Series. Also, video clips are available to the general public, and portions of the videos have been integrated into the class work for the University of Phoenix MBA program.

During their lectures, the speakers discuss the evolution of the business landscape and the role education plays in shaping the future. Lecture highlights include

• Market Disruption and Online Learning -” by Clayton Christensen
• Reinventing Management -” by Gary Hamel
• Consequences of Being Digital -” by Nicholas Negroponte

"New modes of thinking are required to meet the challenges ahead", says George Lichter, senior vice president, head of integrated academic strategies and development, University of Phoenix. "From new ways to manage in an open source world to the disruptive quality of on-line education to the consequences of a digital world, the concepts presented in this lecture series encourage our students to rethink the manner in which they approach the 21st century."