In addition to sharing photos and participating in photo challenges, users will also be able to create an online photographer profile and personal gallery, where they can track their participation, feature their favorite photos, and share their visual victories. The photo gallery on My Nikon World will be able to be sorted and viewed through filters including category, subject matter, and Nikon equipment used.

"Photography is now a social experience. People want to share their stories, creativity, and accomplishments through imagery online", said Lisa Baxt, Associate General Manager, Communications, Nikon Inc. "My Nikon World gives photographers a chance to join a like-minded community of photo enthusiasts to be inspired to get out and shoot, while learning exciting new photo techniques through the pro-issued challenges."

Users who participate in challenges, upload photos, and engage with other photos posted by their peers will be rewarded with points and digital badges in a variety of categories. The more a user participates, the higher the level that can be attained within the community. With a strong focus on social sharing and engagement, participants will also have the option to include links to their personal social profiles on Facebook, Twitter, and other social networks so they can interact with photographers both within the community and outside of My Nikon World. Digital badges will be awarded for a vast array of photography techniques and subject matter, from black-and-white photography to using HDR. Adding to the fun, users will also have the opportunity to unlock surprise badges and other content.

Nikon will continue to issue weekly challenges to the Facebook community. Additionally, notable fashion Photographer Rob Van Petten and documentary photographer/author Steve Simon will offer up "Pro Challenges", providing members the opportunity to further hone their skills. Van Petten and Simon will also answer questions, give photo tips, and share their own images as part of the community.