2010 - A Year of Consolidation for Learning?
London (UK), January 2011 - CBTL continue to invest in the future in spite of the learning budget cuts that were made by many businesses in the UK in the previous year. During 2010 some businesses were more inclined to invest in infrastructure, such as a new Learning Management Systems. Others took the opportunity to review their learning and development strategy to ensure that they are taking full advantage of the alternative learning media and teaching methods. Each recognise the importance of investing in their teams and partners to gain a competitive edge. Both have the short or longer term goal of moving towards a blended learning strategy in order to achieve that aim. For many 2011 will be the start of this journey.
Due to its continued investment and, having many years experience in both the educational and business sectors, CBTL were able respond to the demand of its international customers and to assist in a number of areas. These included
- The development of strategic direction and learning architecture to improve return on investment.
- Further upgrades to their market leading tool EVOLUTION so that learning can be developed, created and published to old and new media alike.
- Strategic additions to the team to match customer requirements and embellishing their already comprehensive knowledge and experience.
- Hardware and software to ensure that learning can reach all learners no matter where they are based.
2011 - A Move in the Right Direction
With the advent of a new calendar year early indications are that the UK industry and service sectors are starting to feel more optimistic. Investment in staff training continued. Learning budgets are being reinstated although not necessarily at previous levels.
The focus of many companies is still how to maximise their return on their learning investment. This means that they will almost certainly be looking at how they continue to produce content that is interesting and engages the learner cost effectively. It will also mean that they will also review how best this content can be distributed.
Maximising return on investment will include a review of the costs of producing and delivering content. Savings can be made by:
- Ensuring that companies have the right tools to manage and produce engaging content. These tools should allow users to be able to collaborate without technical or geographic boundaries.
- Having a process and tool for evaluating changes to existing learning material and then being able to make and roll these out with minimum resource and time.
- Reviewing whether generic content always provides the best return rather than using the bespoke option.
- How effectively multiple versions are created to cater for different cultures and languages.
- Introducing alternative learning media to that which currently exists.
2011 will be an interesting, challenging and exciting year for all UK based companies and the learning industry alike. CBTL will continue to invest in its business to ensure it provides the best learning solutions to customers to assist them in meeting their business objectives.
CBTL will be exhibiting on stand C13 at Learning Technologies at Olympia in January 2011 and look forward to seeing you all there. They would be pleased to demonstrate their technologies on stand C13.
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