The attendees at the event, which included senior HR professionals from organisations such as Coca-Cola, KLM, and Deutsche Telekom, said they appreciated the role of technology in enabling them to reach out to a wide audience in a global market, but were suspicious of seeing technology as a panacea or using technology for technology's sake.

The iVentiv Executive Knowledge Exchange events aim to bring vice presidents and directors from large organisations to engage in fully interactive, relevant, and timely discussions on HR and training-related topics.

At the event in Cologne, LINE hosted one of the sessions, titled Technology Enabled Futures - in Three Parts.

The session addressed the fact that we live in a world full of complexity and flux. There are many ways to teach and communicate with our employees, partners, and customers, and it is becoming increasingly difficult to decide what works best. Our businesses need clear organisational strategies that can take the different channels and technologies and weave them into a coherent way forward that brings about real change.

The session explored what technologies and learning channels should be considered (and why), what challenges might be faced, as well as how to make the most of modern technology to create learning and communication blends that are truly transformative for business.

The session was structured around three parts:

1. What's in the mix?
2. What are the challenges we face?
3. How can it be made to work?

Andrew Joly, LINE's Design Director, who hosted the session says, "The workshop was both exciting and challenging, and the questions came thick and fast. It was an excellent reminder that technology is only as good as the organisational challenges it can solve. Fortunately, LINE's credo that technology should be weaved into a larger, people-centred learning and communications architectures designed to meet specific business challenges, resonated well with the participants. iVentiv overall is an unparalleled opportunity to discuss and debate with very senior HR and training professionals - an opportunity I thoroughly enjoyed".