Trends and Realities

EMEA Analyst Launches New 9-Grid™ Model

David Wilson, Elearnity Managing DirectorCirencester (UK), July 2013 - Elearnity, the leading European analyst, has announced a new model for analysing the performance and potential of solutions and vendors in the learning and talent market place. The Elearnity 9-Grid™ model is based on the results of independent research and insights from Elearnity's corporate research network of over 100 client organisations, including BP, Lloyds Banking Group, Rolls Royce, and Vodafone.

Elearnity 9-Grid™ has been created because of the lack of depth and flexibility provided by existing market-profiling approaches. None of the existing models concentrates on the learning and talent markets from an EMEA perspective, leaving a vacuum for buyers trying to decide which solutions will best meet their needs.

The model uses the familiar framework of a nine-box talent profile and applies it to learning and talent solutions instead of people. The analysis captures five levels of insight into a vendor’s position in the market, showing their performance, potential, market presence, total cost of ownership, and our expectations about how their performance and potential may change in the future.  

One of the notable elements of this new model is that there is value in all zones on the9-Grid™, not just the top right! 9-Grid™ highlights the fact that different solutions will suit different types of organisations. Readers will gain an understanding of how these solutions compare to each other, but also important, how to match solutions to their own context and goals. There is also information on identifying the inevitable trade-offs that are made between relative potential and cost of ownership.

David Wilson, Elearnity managing director, explains, "As independent analysts, we not only look at understanding trends and the realities of learning and talent organisations. It’s also important to look at how we can best share that insight with the organisations and markets we serve."

He continues, "Over the past five years we’ve have been wrestling with the inadequacies of other models that are created by US analysts. Not only do these models tell a limited story, they are also very US centric, which can make some of the commentary of limited value for European companies.  We’ve created the Elearnity 9-Grid™ to address both these issues, specifically for an EMEA-based audience."

Elearnity will be launching its 9-Grid™ models for learning management systems and bespoke content solutions at the end of July.