Phoenix, AZ (USA), September 2013 - Fixing one's online reputation is no small task, and a series of varied tools should be used when attacking the problem of a negative reputation. Having a system in place with definitive steps towards success is the best way to tackle any publicity challenge in the digital age.
1. Remain positive.
One of the most important things to do when starting to fix an online reputation is to remain positive both in the content published and in attitude and perception. Negative or accusatory content is not helpful in inspiring good faith in consumers and fans.
2. Do not directly engage with people who post negative content.
Another equally important tip to remember is to not engage with users who feel the need to post libelous and derogatory comments online. Even strategically worded and seemingly neutral comments can incite a fresh onslaught of negative material. The best thing to do is to try to get the content removed and ban the users from posting again. Fighting back and forth for the whole internet to see is extremely detrimental to an online reputation.
3. Let the content do the work.
Much of the power to change an online reputation comes from the content that is posted about that brand, company, or individual. It is important to understand what it takes to use content to its full potential in order to fix an online reputation.
"Anyone can post something on the Internet," said Wally Halicki, JW Maxx Solutions CEO, an online-reputation-management expert. "However, it does take some knowledge and savvy in order use the content as a means to an ultimate goal.
JW Maxx Solutions understands that there are many questions and concerns when dealing with online reputation management. They also know the answers.
