TrainerBase Ltd. has now formally changed its name to 'The Learning Practitioners' Association'. This name change, granted by the Secretary of State, is another significant milestone in positioning the Association as the representative body for all individuals substantially engaged in, or actively working towards, consultancy, design, development and/or delivery of training whose recipients are outside statutory education.


The TrainerBase website will continue to operate as one of the Association's major services to its 500+ members, providing a valuable marketing channel for the members of the Association who share in the more than £2 million worth of contracts awarded as a direct result of their presence on the site.


The Learning Practitioners' Association has defined three core strategic aims:

• to become the voice of learning practitioners in the UK,
• for TrainerBase to be the dominant marketplace in the UK for learning practitioners across all engagement models,
• for the Association's 'Certified Learning Practitioner' standard, and any associated accreditations and qualifications, to become the routes of choice for excellence in learning practice within the UK.

The Association has embarked on a root and branch review of its position, branding, and marketing with a view toward achieving these aims.