Saarbrücken (GER), September 2010 - IMC AG has tapped into another foreign market after opening up a new branch. The IMC office in Amsterdam, from where activities in the Netherlands and Belgium are managed, has now begun its operations.
"The culture for learning in both countries, but particularly in the Netherlands, is as prevalent as it is in Germany. With the learning processes of our CLIX Learning Management System, we are thus well served to meet the local training needs", comments IMC CEO Dr. Wolfgang Kraemer. The new office is managed by Robin Gilaard.
Dutch companies rank amongst the best in industries like trade, logistics, crude oil, and chemical processing, communication technology, as well as financial services. These industries excel in experience, knowledge, and talent for innovation. The continuous training of employees has been a matter of course for these companies for a long time. Accordingly, IMC has proven to be a success in the neighbouring countries when it comes to the learning- technology market, which is just as highly competitive.
"Wherever there is strong competitor, there is also a strong market", the new IMC director, Robin Gilaard, who is responsible for sales and marketing, asserts. "Made in Germany" and German service providers are held in high esteem in the Netherlands and Belgium. At the same time, both countries are combating similar demographic development to Germany and the shortage of skilled workers associated with it.
"Technology-based learning, as provided by IMC, therefore, provides companies with a real chance to build up internal know-how and expertise and secure future growth", the forty year old outlines. The focus of activities will initially be on the LMS CLIX, the authoring systems POWERTRAINER and LECTURNITY, as well as the software assistance LIVE CONTEXT. IMC will initiate the traditional locally established content business together with its new partner "Tracoin".
"We want to open up this market wholeheartedly and on a long-term basis. It cannot simply function from a German head office; it requires a solid local presence. In the context of this strategy, we will also establish our own sales structures in additional European countries in which we already have a significant customer base and thus add to the IMC map", explains Kraemer.
