In this position, Ryan will take the lead in transforming the company's marketing strategy to drive awareness of thirst's eLearning platform and the value the product delivers to learning and development leaders and their teams.

Manchester-based thirst was founded by Fred Thompson to put learners in the driving seat and empower all users to undertake and control their own learning journey. thirst uses advanced machine learning technologies to present items of learning content specific to their interests and skills.

Prior to joining thirst, Ryan held a variety of strategic marketing leadership roles across the technology and B2B sectors, including consumer technology, gaming, and computing company Tactus Group, e-commerce fulfilment specialists 3PL, and B2B marketing agency The Snap Agency.

"Barry brings outstanding experience in delivering engaging stories that appeal across industries," said Fred Thompson, CEO at thirst "I'm looking forward to him bringing his knowledge and expertise to inform our customers about how thirst solves complicated L&D problems with modern elegance and delight."

"I'm super excited to join the team. When I learned about thirst’s amazing capabilities, my reaction was 'this has got to be one of the L&D industry's best-kept secrets,'" said Barry Ryan. "Companies are seeking next-generation solutions to help them transform their learning culture through increased engagement, knowledge sharing, and community building. My goal is to make these companies aware of thirst."