The "Wow Factor"

Why Do We Need to Reimagine Learning Now?

Southampton (UK), July 2018 - The business ecosystem is more volatile than ever, with increased competition, the drive for digital transformation, and an uncertain political environment. It's become even more vital that the learning and development organisation embraces the need for rapid change in terms of attracting, retaining, and developing its talent.

If we are to demonstrate value and productivity to our organisation, learning is an intrinsic part of our working life; this is true whether we are an entry level employee or a senior executive. However, time pressures are relentless, and learning is not immune, so it is imperative that L&D delivers learning that is efficient and effective.

For quite some time, it has been recognised that to optimise scale and flexibility, eLearning has been the direction for improving the efficiency of training delivery. Much of the eLearning produced has been too long, too linear, uninspiring, and generally lacking engagement - the "wow factor". And perhaps most importantly, eLearning has often lacked effectiveness in meeting learning objectives and engendering behavioural change.

Today we are all learning, whether at work or at home, using Google, YouTube, and social media to find what we need and how to achieve it. This hunger for quick answers also encompasses our time at work, when we are looking to attain the skills we need to do our jobs better, faster, and more effectively.

Recent research strongly suggests that it is time to move away from more "passive" eLearning to a strategy of personalisation and video-rich microlearning, delivering bite-size content on any device, at any time.

Learners demand a more agile approach to training that gives them relevant information on a wide variety of subjects and is accessible at the point of need - and they're willing to go anywhere to find that information. The learning and development organisation needs to facilitate this by putting the best possible technology and content in the hands of learners if it is to effectively contribute to the success of the organisation.

At MicroLearn, we understand that today's workplace learning culture is craving relevant content that is rapidly created to meet the demands of an information hungry workforce, and not turgid electronic "page turning".

In embracing a microlearning strategy, it must be time to revisit and evaluate the effectiveness of your eLearning library.